WHO WE ARE
The founder and designer of Apparel, Late Muhammad Zameer, had a passion for design and sewing when he first pressed the pedals of her grandmother's sewing machine at a very young age. He left school early to travel the world and learn about the glories of the sewing business since he could clearly see how he saw the world. In 1997, after his return from London, he established a dressmaking and alterations business in Karachi. His business flourished as a result of the rapid word-of-mouth spread of his enthusiasm, talent, and exceptional customer relationships, which won the trust of many. The group looked at perfectly crafted made-to-measure clothing. His personal bonds with his grandchild and grandma served as the basis for this brand. The rest, as they say, is history.
WHY US
Clothing displays originality and zeal. To uphold our standard of excellence, every component is meticulously chosen, created, and assembled. Pakistan is important to apparel since it provides inspiration for the design of our clothes with its beautiful terrain and flow. To keep our promise to give our women the wedding of their dreams through our creations, our bespoke dresses are made with love.
FOUNDER'S MESSAGE
It is an honour for me to write to you again. I've been in charge of providing customer service for 25 years, and over that time, I've worked to create an organisational culture where the business strategy is driven by principle-centered leadership. To preserve consistency in everything—in business and in life—principles are required. At Apparel, we aim to uphold the highest moral principles and conduct our lives in a way that inspires others to have faith in us. We make an effort to serve our nation, society, and business with humility and a firm belief in the worth and dignity of every individual. Our concern for the environment and for people's safety is equally great.
OUR VISION
Our concept can be summed up in one simple sentence: Can Do! This commitment has been kept repeatedly for a very long time, and it will continue to be the primary factor guiding our actions going forward.
MISSION STATEMENT
Apparel aims to offer tailoring services that are of the highest calibre, trustworthy, and personalised throughout Pakistan. We offer dependable, affordable, hassle-free services in accordance with the requirements of the client.
OUR PHILOSOPHY
At Apparel, we understand that each client is different. We believe that premium quality should not necessarily come at a premium price, thus our goal is to listen and comprehend those demands.
